Boom is the original title. Don't escape, don't lower.

README.md

@@ -2,9 +2,9 @@
 
 [![Build Status](https://travis-ci.org/rakyll/boom.png?branch=master)](https://travis-ci.org/rakyll/boom)
 
-`boom` is a tiny program that sends some load to a web application. It's similar to Apache Bench ([ab](http://httpd.apache.org/docs/2.2/programs/ab.html)), but with better availability across different platforms and a less troubling installation experience.
+Boom is a tiny program that sends some load to a web application. It's similar to Apache Bench ([ab](http://httpd.apache.org/docs/2.2/programs/ab.html)), but with better availability across different platforms and a less troubling installation experience.
 
-`boom` is originally written by Tarek Ziade in Python and is available on [tarekziade/boom](https://github.com/tarekziade/boom). But, due to its dependency requirements and my personal annoyance of maintaining concurrent programs in Python, I decided to rewrite it in Go.
+Boom is originally written by Tarek Ziade in Python and is available on [tarekziade/boom](https://github.com/tarekziade/boom). But, due to its dependency requirements and my personal annoyance of maintaining concurrent programs in Python, I decided to rewrite it in Go.
 
 ## Installation
 
@@ -14,7 +14,7 @@ Simple as it takes to type the following command:
 
 ## Usage
 
-boom supports custom headers, request body and basic authentication. It runs provided number of requests in the provided concurrency level, and prints stats.
+Boom supports custom headers, request body and basic authentication. It runs provided number of requests in the provided concurrency level, and prints stats.
 ~~~    
 Usage: boom [options...] <url>
 
@@ -36,7 +36,7 @@ Options:
   -allow-insecure Allow bad/expired TLS/SSL certificates. 
 ~~~
 
-This is what happens when you run boom:
+This is what happens when you run Boom:
 
 	% boom -n 1000 -c 100 https://google.com
 	1000 / 1000 ∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎∎ 100.00 %